Although on the surface Cash Money Records, Inc. appears to be an American-based label with a knack for creating stars, in reality it is so much more. Founded in 1991, the hit-making machine also acts as a secret protectorate of its home city New Orleans. With its roster of artists doubling as super powered vigilantes, the self-proclaimed Cash Money Crew is lead by Birdman and funded by the very chart toppers they create. As a series it is an urban X-Men for a new generation of superhero fans raised on the Hollywood tentpoles but drawn to the music and culture synonymous with Cash Money Records, Inc.